Should You Invest In Alphabet Inc Class A?

Alphabet Inc. is a multinational conglomerate which originally derived from the internet tech giant Google, founded in 1998. When Google underwent a restructuring process in October 2015, it created Alphabet as its parent or holding company. The purpose of the company remains very much the same since it was established, to make information and knowledge available for everyone. This is primarily through the Google Search function and other apps, such as Maps, YouTube and Google Play. Alphabet is headquartered in Mountain View, California and operates around the globe. As a result of the 2015 restructuring process, Google shares were moved to Alphabet in 2017 on a share-by-share basis. The business continues to trade under Google Inc.’s former tickers, GOOGL and GOOG. Alphabet stock is featured on major stock market indices such as NASDAQ-100 and S&P 500. The company derives much of its revenue from brand advertising and user clicks on YouTube, AdSense and Google Ads. In 2019, the company secured $15.15bn from advertising on YouTube alone. In January 2016, the company reached a market value of $1 trillion, making it only the fourth US company to have done so. Add GOOGL stock to your eToro watchlist and track Alphabet’s share price today.